Why You Should Optimize Your SEO For Both Voice And Text Searches

If you're an SEP professional, you've probable heard the future search is the future. It may be, and you can optimize for it, but don't neglect text searches. Google CEO Sundar Pichai recently said that 20 percent of all searches on Google are voice searches. There is also a distinct rise in the number of people using voice assistants on their phone, especially among 18 to 29 year old individuals.

About 37 percent of people using voice search visit the website of a local business returned in their answer. The key to understanding voice search is determining who is using voice search and why. Local businesses can definitely benefit from voice search since many people are looking for a restaurant or store using a near me query.

To optimize a local business website for voice searches, the site should contain references to streets and local landmarks, using phrases such as "Our pizzeria is right next to the Main Street Theater." Claiming and optimizing your GMB listing is also essential. Also make sure your NAP information is prominent. People may visit your site for more information so make sure it is mobile-friendly and makes your business look and sound appealing.

People usually want fast answers to questions when they use voice searches. They want to know the weather or get directions. You won't see a lot of people buying electronics or clothing using voice searches because these tasks involve browsing. For electronics, people want to read reviews and compare prices. Clothes shopping online involves looking at options on various sites unless they are looking for a specific brand and size.

We can all optimize for voice search, however, by using good text-based SEO practices. Write naturally, as if you're having a conversation with your visitors. Use long-tail keywords naturally in your content. Create FAQ and provide in-depth answers. These tactics will help ensure you provide answers to queries regardless of whether they are spoken or typed. For more information click here https://www.reddit.com/r/SEO/comments/f3524x/isittruethatvoicesearchisfutureof_seo/.