Why Tracking Your Competitors' Search Engine Ranking Is so Important

If you know anything about search engine optimization, you know that the field is highly competitive. Since search engines have been ranking websites for nearly 25 years at this point, owners of websites have had more than two decades to establish themselves.

With this in mind, I'm sure that it's easy to understand just how difficult it really is to even begin to compete with your closest competitors, let alone overtake their positions on search engine results pages on the World Wide Web's largest search engines - Google, Bing, and Yahoo.

Why bother keeping up with where your competitors are in terms of search engine optimization performance?

It might seem like keeping up with how well your closest market competitors are doing in terms of search engine optimization performance - the two most important things to keep an eye on is how many different relevant keywords competitors rank for and how high up on those search engine results pages they actually rank - is silly, as businesses typically build competitive advantages and maintain them over time by engaging in original efforts.

However, you should most definitely keep up with where your competitors are in terms of search engine rankings. This is true because they've already got in tune with the consumer behaviors of people who are likely to shop with your immediate field of competition's participants.

You can't simply wish a new target audience into existence and actually start selling your services or goods to such an audience. Rather, you're going to have to try to steal the audience members that your competitors have spent extensive resources marketing to.

What factors have catapulted your competitors to search engine success?

Domain age doesn't matter that much. Although it is, in fact, a ranking factor, it's relatively immaterial in terms of importance. Also, domain authority similarly doesn't matter much, although it might matter in other applications.

What you should focus on in terms of your competitors' online presence is their backlinks and keyword strategies. For more information click here https://www.reddit.com/r/SEO/comments/e5vdj8/howmycompetitorsranksforeverykeywords/.