Why Slow Load Times Will Kill Your Web Traffic

Having a website which loads lightning fast is essential to keep visitors on your site once they click on your link from the search results. When you hear page speed, it means the time is takes for the content of a web page to download and fully display on a browser.

If your website targets an international audience, you need to discover which countries are accessing your site and how quickly it loads for them. You can use tools to test your website's load time in different countries. Pingdom lets you run load speed tests from Sweden and Melbourne besides three U.S. cities. Web page test also lets you run tests from locations worldwide. If you have a local audience, use a page speed tester which tests page speed in your local area, not worldwide or you'll have a skewed result.

If you host your site in the U.S., it will load slowly for people in other countries. Using a CDN can solve this problem. A CDN is a content delivery network using servers across the globe to deliver content quickly. Many of the largest sites are using a CDN as people around the world consume their content.

If you have a U.S.-based site hosted here, and it's slow, optimize images, reduce the number of widgets and plug-ins on your site and reduce the number of ads. These will slow up your load time. Use Google's PageSpeed Insights and follow their suggestions for improving your website's load speed. If all else fails, consider switching from shared hosting to a dedicated server. It's more expensive, however, you will lose business if people don't convert because they refuse to wait for your site to load. One in four people won't wait longer than four seconds for a website to load. No online business can afford to lose 25 percent of their visitors. For more information click here https://www.reddit.com/r/SEO/comments/eeylho/ifgoogleusesitslighthousepagespeed_insights/.