Why Are Backlinks Important For SEO and Attracting New Customers?

The answer is...it depends. If you're in a highly competitive industry and your closest competitors all have healthy backlink profiles, then backlinks are important to you. If you're content is equally good, which it should be in a highly competitive industry, then you'll need backlinks to stand out from your competitor's in Google's eyes. You must actively seek out backlinks through guest posting and other white hat methods.

If you're in a moderately competitive industry, backlinks are not as important as stellar content. When you have great content, people will naturally link to it. You'll earn links, leaving you time to create link-worthy content and make sure your technical SEO is flawless. After content, focus on site speed, responsiveness and giving your site an intuitive, attractive design.

If you're in a niche with low competition, your content will propel you to the top of the search results. You can reach the number one position in the search results without one backlink. Consumers interested in your product or service will link to you, presumably because they have an audience which is also interested.

Webmasters often forget there is more to getting a backlink than scoring a point with Google. Backlinks, including ones you chase and naturally earned ones, should bring you traffic. If you post on a forum and offer expert advice which genuinely helps a person, that link can bring you traffic from people who recognize you as an authority. If a fashionista links to your online shoe store and says she likes your products, her readers will check out your store because they trust her taste. Even though you didn't actively peruse the link from the fashionista, you will get traffic from it. If you want to run a backlink campaign, focus on backlinks which will drive qualified traffic to your site. For more information click here https://www.reddit.com/r/SEO/comments/e8844c/isseo999_backlinking/.