White Hat Techniques Are the Best for Boosting Search Rankings

If your website is stuck of page two of Google, you have to do something to move up, otherwise, you'll see very little traffic from the search engine. If you're in a high competition industry, say auto insurance or a personal injury lawyers in a large metropolitan are, it can be very difficult to knock out your top competitors. Nevertheless, there are several things you can do to increase your organic ranking.

One thing that can ruin your ranking is to not have a responsive website. At least half of all searches are via mobile device. Google knows if a person is on a mobile device the search engine won't rank a site well if it sees it isn't mobile friendly. Enter your site in Google Search Console to check to see if it really is mobile-friendly. If you don't already use Search Console, sign up. It will help you identify problems with your site that can harm your ranking.

Assuming you have no technical issues, such as missing meta information, the best way to make your site rank higher is to offer the best possible content. Look at competitor's sites that rank higher than yours does for the same keywords. Explore their content. Yours has to be longer, more in-depth and at least as well written. Use semantic versions of long-tail keywords in your content.

Diversify your content. Use video, infographics, podcasts or whatever will work best in your niche. This strategy will encourage people to link to your site. Backlinks will also improve your rank.

It can take months to see your ranking improve as you create more and better content. Don't assume it's not working and give up. Keep practicing white hat SEO tactics and you should see your site rank better. Naturally, your ranking will depend on your competitor's SEO campaigns as well. For more information click here https://www.reddit.com/r/SEO/comments/gcotyb/whatworkedfor_you/.