Using SEMRush to Track and Analyze Keywords on Your Website

SEMRush is a tool used by many online marketers and bloggers to helps them find profitable keywords for their organic (free) and paid traffic campaigns.

While the free version is limited in the number of searches one can perform and excludes some of the added features found on the paid version, it is still useful to use as it helps marketers optimize their site, blogs, and PPC campaigns (currently SEMRush displays only Google Adwords data).

If you have never used this tool before, you can participate in its 14-day trial period before switching to a paid membership. However, before doing so consider the following five features that will help you get the most out of this trial period.

Current Status Of Your Site

This is a fairly simple procedure as all you have to do is enter your domain name into the SEMRush search box. After doing so, the site will display a broad overview of your site as it pertains to organic and paid traffic.

The information is displayed in a clear format that can be downloaded as a PDF for further inspection. What is more, you will also be able to view your site�s statistics for a certain time period by simply entering the date ranges in the fields provided on the overview page.

Spy On Your Competitors

If your competition is already ranking well for a particular set of keywords then it makes sense to follow their lead and develop content around them.

SEMRush has a tool that allows you to spy on your competition to see which keywords are bringing them the most traffic both organically and through the Google Adwords platform.

This can save you both time and money as you will already know which keywords are bringing in visitors and also which ones are producing a high ROI for your competitors.

Keyword Research

While being able to view keywords that are driving traffic to your blog or site as well as spying on those keywords that are bringing traffic to your competitor�s blog or site is extremely useful, SEMRush also offers the added benefit of being able to discover new keywords that are related to the already profitable ones.

For example, you will be able to view and extract these highly-relevant keywords from the �Related Keywords� and �Phrase Match� reports as soon as you have chosen the keywords which you are interested in.

Advertising Venues

The paid traffic stats on SEMRush allows you to see which sites are paying good money for particular keywords you are already ranking for. Once you have matched the keywords you are already ranking for with paid advertisers who are already paying top-dollar for them on Google Adwords, you can potentially reach out to them and offer advertising space for their site on your site.

Tracking

One of the key benefits of utilizing SEMRush is that you are able to keep track of your data on a single platform.

This is extremely convenient as you will be able to easily track which keywords you ranked for in the past and which ones you are ranking for now to spot specific trends.

While most of the tracking features on SEMRush come with a paid membership, they do allow you to store a minimal amount of data while you use their free services for 14-days or and sometimes even longer.

All-in-all, if you are want to take your blog or website to the next level, you definitely want to check out SEMRush. The insights they provide take the guesswork out of both paid and free advertising.