Use These Tips to Get More Sales Against Big Competitors
No matter what you sell, you will not outrank Amazon in organic SEO results if the site sells similar merchandise. You shouldn’t give up selling your product; realize that your efforts to create more brand awareness or garner more reviews for individual products are fruitless. Differentiate yourself from Amazon and find new ways to promote yourself online. Depending in your budget or technical skills, you can offer virtual dressing rooms or virtual environments where shoppers can see how a piece of furniture would work in the home. Find a new trend which is actually useful to your target audience, work out any bugs, then heavily promote it with press releases and other PR methods. You could offer more payment options than Amazon to attract shoppers who search for your product with Bitcoin or PayPal payment options. You can also get listed in Bitcoin directories of online stores which accept the digital currency. You can also try promoting your products on social media. If you have products with visual appeal, you can sell on Pinterest with buyable pins or you can direct users to your online store. Pinterest works best for sellers who have primarily female customers. You can also sell products in your Facebook Shop, taking Stripe or PayPal payments. For either of these methods to work, you need an active social media presence which engages consumers. The key to competing with Facebook is to drive traffic from other sources besides search engines. Use guest posts on popular niche blogs to drive traffic to your online store. Blog and repost on Medium. Get yourself interviewed by local media as an example of a successful local entrepreneur to drive traffic to your store from an offline source. You shouldn't neglect SEO. As long as you appear in the top 10 results, you have a chance to acquire new customers. Do everything possible to build customer loyalty; it's easier and less expensive to keep existing customers than it is to get new ones. If you sell items that are a one-time purchase, develop a refer-a-friend program with an incentive for previous customers to refer their friends. For more information click here https://www.reddit.com/r/SEO/comments/b4qjik/howtooutrankamazon/.