Use Google to Attract and Keep Readers Naturally

Optimizing for keywords has changed drastically because search engines are becoming better at understanding user queries. If you have a blog that is ranking well and want to go after more competitive keywords, start incorporating semantic keywords, which are just synonyms of your main keywords. If you look at the search results for your main keywords, scroll down to the bottom. The related search terms typically make ideal semantic keywords.

If you sprinkle semantic keywords with a high search volume into your existing text, you will get a boost in ranking for these keywords. The best places to use them are in the first paragraph, last paragraph and in your ALT tags. Semantic keywords in these places helps Google understand your text better, as well as making your content more informative for your readers.

Google does like fresh content; simply changing a few words does not count as new content. Besides making the search engines happy, visitors will keep coming back. If your content never changes, there is no reason for anyone to keep visiting your website. Including a blog is how many websites manage to have fresh content and still keep their static pages.

As you incorporate semantic keywords with a high search volume, verify that your content is still readable and it does not sound as if it was written for search engines. When you start changing words, your text can easily start sounding spammy. Read your content aloud to ensure that it does not sound awkward.

Modern SEO is about link-worthy content; if search engines see multiple links pointing to a website, they will assume it is relevant to a search query and engaging to read. Instead of worry about everything that you write, write naturally. Write as if you are talking to one of your typical readers.