Use Google Analytics to Track Trends in Keywords and SERP

Google Analytics allows a website's owner to chart both the number of distinct visitors that any page on a website receives and the percentage of a page's total viewers who exit the site rather than proceed to another page. This latter value is called the "bounce rate," and a page having a high bounce rate usually indicates that it is not providing visitors the right kind of content they may have been looking for when they originally came to that page or website. Occasionally, an odd situation can arise in which a page with a high bounce rate happens to appear in highly ranked positions in SERPs regardless. This can happen because the content that was originally written for the page was not necessarily the best that could have been written for it but just so happens to include non-competitive keywords that would mainly be relevant and appealing to visitors with slightly different interests from whom the website aims to serve. If someone browsing the Internet for a certain term finds it featured on a web page but discovers that the page is not well-suited to providing the service associated with the term, then the visitor would naturally leave right away. If the owner sees a page with a high bounce rate that is incidentally ranking high in SERPs for a slightly irrelevant keyword, then the owner would typically want to revise its content and incorporate a more specific and carefully considered keyword into it. However, the owner may feel concerned that changing the keyword that brought that page its high ranking in Google's search result pages in the first place would undo the ranking progress that the page had made. The best solution to this problem would usually be to bring up a list of the more specific keywords that the original page had already ranked moderately highly for and choose one of those to be the new focus of the revised page. That keyword is likely to at least be related enough to the older one that most of the ranking credit may "transfer" between keywords. For more information click here https://www.reddit.com/r/SEO/comments/9e6sz2/caniupdatecontentonahighrankingpage/.