Unveiling Some Of Google's SERP Algorithm Mystery

SERPs generated for input queries on Google's search service are technically as comprehensive as however thoroughly Google's crawlers had charted what they have been able to come across while scouring the Internet for pages to index. However, there is obviously a fair degree of curation employed by Google in how it prunes self-evidently inconvenient items from these results while having its algorithms list the highest-authority results near the top of the front page.

At times, this is broadcast to users with a message on the bottom that informs that "some entries" have been omitted so that only "relevant results" can be seen. This message contains a hyperlink that allows the user to generate results for the same query but with these entries placed back where they would have appeared by default. In many cases, it becomes clear why these were ruled not to be worth most users' attention: These additional results are often duplicates of results that are the canonical versions that were the first to be indexed. This feature of the Google service can therefore be described as ensuring that every snippet on a given page of a SERP listing connects to distinct content that has not effectively been copied among the links the other snippets point to.

Like with every other aspect of Google's sorting processes, it seems that the precise metrics its algorithms use to determine SERP snippet omissions get changed behind the scenes routinely. As of late November 2019, the SERP for certain keywords that are ordinarily highly competitive have used the aforementioned function to omit literally every result other than those directly originating from particular websites that happen to use the keyword in their names. Given Google's mission statement, this is obviously anomalous and completely contrary to any semblance of industry fairness and health because this literally removes untold numbers of companies from their due web traffic while giving an extreme advantage to one competitor. It can be speculated that this is unintentional and will be addressed through future updates, but affected companies have reason to worry about their prospects until then. For more information click here https://www.reddit.com/r/SEO/comments/dzwpe7/only2pagesofresultsforatoplevel_keyword/.