Two separate websites: worth the extra effort to create more traffic?

Can a URL that is separate from your company website funnel traffic to your main site? It is an SEO tactic that works in some sectors better than other. For example, a car parts retailer that ships nationwide may use a URL that focuses on lighting and electrical parts. There is only one drawback; getting the site to rank highly, so that it will funnel traffic to the main company website. Having multiple domains for single location business will likely confuse your customers.

Maintaining a separate URL is time-consuming ad more expensive to maintain. Without frequently updated, high quality content, the website will not receive enough visitors to make it worthwhile to maintain. Companies must decide who will update the site, and if they have any employees that are familiar with SEO. An entrepreneur that maintains his or her own website will find it challenging to update two websites while avoiding duplicate content.

For the second URL to count as a good backlink, the website needs authority, which takes time. One or two well-placed links would be fine, however, webmasters must avoid linking back to the main website in every article or post. Google will view this as spam.

While having two URLS, with one just to generate leads is a standard SEO tactics, nevertheless, others work just as well or better, without the cost or headache. Instead, try creating the best content possible for one main company website; this is how to rank well in the SERPs. Major corporations can get away with multiple domains for each of their recognizable brands, but for most businesses, it just confuses your visitors. Get individual pages on your main site to show in the SERPS, consumers understand this and find it helpful to go directly to the pages that they wanted. This strategy is worth your time and effort.