Too Many Google Ads Is Not a Very Good Thing

Sometimes, when your site is outranked by another, lower quality site with Google Ads on it, it's easy to believe the search engine favors sites with their ads. While over 80 percent of Google's income comes from advertising revenue, they don't favor sites displaying their ads. Google's business model is to display the most relevant search results. If they didn't, people would use the search engine anymore and they wouldn't be able to make money from search ads.

Putting too many Google Ads on your site in hopes of improving your ranking will ultimately hurt your ranking. If you're just placing Google Ads on your site to earn money, find a balance between the number of ads you place and an excellent user experience. We have all landed on sites with so many ads that it was hard to find the content, and so we hit the back button.

In 2016, Google removed their rule of allowing publishers only three AdSense Ads per page, primarily because of infinite scrolling. They retained the right to disable ads on pages serving excessive ads. The more ads a site has does not help it earn more revenue. Too many ads make pages load slowly, which causes a poor user experience.

Avoid auto-play video ads, with or without sound turned on, at all costs. Nothing angers visitors more than a video that starts automatically playing. This is one of the key reasons people turn to ad blockers, thus lowering every publisher's revenue.

Buying pay-per-click ads also won't make Google rank your site higher organically. You can mine data from PPC campaigns, however, which can help your SEO campaigns. Discover which copy leads to more conversions so you can get the most from your organic traffic. You'll find keywords with user intention that matches your goal. For more information click here https://www.reddit.com/r/SEO/comments/gc1j0u/myconspiracytheorygoogleisrankingwebsites/.