To Rank Highly, Mimic Other Sites' SEO Techniques

Sometimes the best course of action for an SEO expert is to reverse engineer some of the top ranking websites to see what exactly puts them at the top of the page. Besides backlinks, on-page SEO, and speed, there are a few other aspects of web design to unravel in order to find out why a site ranks high in Google's SERPs. Site Structure The way a website's pages are structured and interlinked together is very important. Sites that are logically organized and properly target relevant keywords generally rank effectively. Titles, URLs, and meta descriptions should maintain a focus on chosen keywords as well. There are a number of tools online to help with these processes, including Screaming Frog, which is free software, and various visualization tools to see how sites are crawled by search engine spiders. Another free tool known as Mindmup can then be used to plan and build a website's structure, allowing users to create mindmaps and add notes to each node. Furthermore, site organization should include anchor tags, good outbound links, and inbound links, as well as original, quality, optimized content. Proper site structure is one of the many keys to SEO success. Imitation Google has already been using artificial intelligence to reverse engineer its top-ranking sites. Using artificial intelligence allows Google to answer hypothetical questions pertaining to page rank. There is little anyone can do to stop a web designer from deliberately copying the structure of a site that ranks highly in SERPs. Metric tools are mostly used by in-house SEOs to justify the budgets implemented by big agencies. The time spent on a particular page by an average of 1,000 visitors is the only real metric that matters in the grand scheme of search engine optimization. That being said, content is the leading force for higher ranking sites. For more information click here https://www.reddit.com/r/SEO/comments/a8jcfc/reverse_engineering/.