Title Options Why SEO Backlinks Help Drive Site Visits or When in Doubt: Backlinks for the Win

In the world of search engine optimization, it has become universally accepted that backlinks are the best elements to obtain organic ranking on the search engine results page (SERP). A backlink can be described as any inbound link; however, SEO professionals define them as being contextual, and they prefer them to come from high authority websites. With this in mind, there is no hard-and-fast method to determine which backlinks would be better, and there is no consensus about how they should be categorized.

With the SEO field being what it is, a business practice with lucrative potential for web properties that manage to rank highly on the SERP, we can safely say that there are two kinds of backlinks: paid and organic. With regard to pay links, many SEO professionals warn against this emerging industry because it is only a matter of time before Google figures out the websites that are accepting cash in exchange for links. This is a modern version of the old banner exchange program, which was at least organic while it lasted.

Aside from the natural or organic category of backlinks, which are always preferred to the paid kind, we can talk about authoritative and editorial inbound links. Getting a link from an established website such as The New York Times, for example, would be fantastic for SEO purposes, but only when it has not been coded as "nofollow." Editorial backlinks are those that focus at length on the web property; for example, a 500-word review on the website of an e-commerce shop that specializes in digital camera accessories.

Some high-authority websites will be better than others in terms of relevance, and the Google search engine algorithm will certainly pick up on this. Let's say a lifestyle reporter from the Billings Gazette in Montana reviews a local pizzeria and links to its website along with the address; this would be far more relevant than The New York Times reviewing the restaurant on its travel section because the Billings Gazette is a local news source.

As of late 2019, one of the best strategies to determine backlink quality is to run SEO reports on high ranking competitors to see where their inbound links are coming from. For more information click here https://www.reddit.com/r/SEO/comments/e8pikh/whatarethebesttypeofbacklinks/.