There's More to Google Search Console Than You May Know

Google's Search Console is an important SEO tool which allows users to monitor their website's performance and fix any errors which could negatively affect the site's ranking. When you see which search queries are bringing visitors to your website, you can determine which keywords or phrases to concentrate on and which ones are not working for you.

You may find some surprises in your list of search queries. Optimize a page of your website using these new queries if there are enough people using them. Sometimes, the keywords you want to rank for are not the ones that are delivering your traffic. The highest volume keywords are often driving traffic to well-established brands; if may take years for your website to rank for them. Aiming for the lower competition keywords will bring you traffic and revenue, which will keep you in business.

Google's Search Console will also give you a mobile usability report. If your website isn't mobile-friendly, many of your visitors will leave the website quickly, giving you a high bounce rate. Having a website which isn't mobile-friendly or which has a high bounce rate will negatively affect its ranking.

You always want your website to fall within Google's webmaster quality guidelines, however, mistakes happen. Someone on your team could have done something which resulted in a manual penalty without your knowledge. If your traffic suddenly tanks, check your Search Console to make sure Google didn't take a manual action against your website. If this happens, you can find the error, repair it and then ask Google for a reconsideration review.

Google's Search Console provides a wealth of information. It will take time to become familiar with all the reports available, but this is time well spent. Instead of wondering why your website isn't ranking well, you can use the Search Console to find out what's happened and fix it right away. For more information click here https://www.reddit.com/r/SEO/comments/br4npe/googleconsoleperformance_section/.