The World's Top SEO and Online Marketing Trends for 2020

by 10 Best SEO

Search engine optimization and online marketing are very dynamic disciplines that move at the speed of the Google algorithm. In 2019, SEO professionals experienced the effects of the June and September core updates to the Google search algorithm, which was particularly unkind to websites operators who focus on news, organic nutrition, and business advice content. Thus far in 2020, we are already seeing the following developments:

  • The Google Search Liaison is not getting any closer to the "pure SEO" community. What the search engine and advertising giant seems to be doing is getting closer to digital marketing and public relations specialists.

  • SEO agencies are seeing the writing on the wall with regard to the point above, and more of them will pivot into digital marketing. For clients, this is an optimal development because they need more than just on-page strategies that try to follow the latest iteration of the Google search algorithm.

  • Continuing from the above, the search engine results page will not have the same relevancy it once had. We are already seeing case studies whereby business owners whose websites do not rank very highly on Google are getting solid traffic and conversions derived from focused campaigns. The optimization aspect of SEO is shifting towards improving user experience, but the marketing and advertising campaigns are becoming more sophisticated.

  • Progressive web apps have been underutilized, but this seems to be changing. Smartphone users want to be able to install as many apps as they need, but this is not possible with large native apps that quickly take up flash storage space in underwhelming devices. A neighborhood pizza delivery service certainly needs a strategy to encourage smartphone ordering, but it should not be confined to a native app.

  • Veteran SEO professionals will offer more than just digital marketing services. Years of serving clients operating in multiple industries will prompt them to pivot into business and product development, thus giving them a lucrative opportunity to get into consulting. As long as they can deliver results based on prior experience, multifaceted SEO professionals should enjoy very high demand over the next few years. For more information click here https://www.reddit.com/r/SEO/comments/fd80bz/someofthechangesthatseomaymovetowards_in/.