The straight truth about using no-follow links

No follow links (rel=“nofollow”) do have a place a diversified link portfolio. They don't pass PageRank so SEO experts dismiss them, however, while they are not worth chasing, except in certain instances, they have value.

Google created a no follow tag to discourage blog comment spam because commenting on a popular blog was an easy way to get a backlink. Blog publishers who wanted to engage with their readers were flooded with spam comments and many had nothing to do with the post. Links from social media, Wikipedia, forums and Medium are also typically no follow links. If you pay for banner advertising or pay for any type of link, Google says it should be a no follow link.

If people see a link on Facebook or in a particularly helpful blog comment, they will click on the link. These individuals don't care in the link is no follow or do follow. While there may not be a direct SEO benefit, traffic from the no follow link is welcome. Even if a person does not click on the link, it helps build brand awareness if the person sees quality sites linking to you.

If you're engaging in a link building campaign, don't chase no follow links unless they are on a very popular website that will drive traffic to your website. If you create a video for YouTube, the link is no follow because YouTube will not pass on link juice to everyone who puts up a video. Still, that link could drive a massive amount of traffic to your website so this is one example of a no follow link you should chase.

After all, SEO is about driving traffic to your website. While no follow links will not help you rank higher in the SERPs, the result can be the same. For more information click here https://www.reddit.com/r/SEO/comments/bwl7fz/isthereanybenefittonofollow_links/.