The Search for the Best Search Engine

There's an old adage about a worker only being as good as his or her tools. The same theory applies to search engine optimization work, as not every tool available is appropriate for the job at hand. Here's a few of the most popular SEO toolkits around today to compare and contrast their features.Moz describes itself as an all-in-one SEO package, meaning it has a lot of common tools used for typical website SEO, such as analytics, site audits, keyword research and page optimization insights. The company behind the software also offers the Mozscape API, which includes tons of research metrics and data to give new sites a head start. Moz has a 30-day free trial.Ahrefs is designed for niche monitoring and includes rank tracking and backlink research with a focus on outdoing competitors. It appears to be marketed more toward smaller websites, but curiously includes a bar on their homepage that lists some random large names, like eBay, Uber, Netflix and Facebook, as if these are some Ahref users. This software has a 7-day free trial.Semrush is a large SEO suite with options for enterprises. Some of their notable customers include eBay, Quora, Booking.com, Hewlett Packard and BNP Paribas. The software includes the usual fare, like audits for backlinks and standard analytics, but touts some advances functionality, like semantic core collection. This software, like Ahrefs, has options for "competitive intelligence" and getting an edge on other businesses. Semrush has a 7 day free trial. Out of the three options listed above, Ahrefs is considered the most expensive at around $200 per month and also has a more limited free trial option, but it also gets high praise from those in the digital marketing field. Some other options to consider: Screaming Frog is a typical marketing agency but they have a popular, free SEO spider and web crawler tool (that works for Mac OS, Linux and Windows) that can audit a site's URLs and links. This is great for amateur developers, and a more advanced paid license is available for those who can benefit from fancier features. For more information click here https://www.reddit.com/r/SEO/comments/8ivd3y/whatyourbestseotoolsmozahreforsemrush/.