The Pillar Debate Rages On For The Web's Top Builders

A web designer and content builder wanted to know if the pillar strategy works well even if a brand does not have anything new to share. This person noted that it is the industry standard to use pillar articles, but they also recognized that their processes are the standard for the industry, and all of their competitors do the same thing. The person inquired of other content developers if they should be trying something that is outside of expectations in order to attract more interest and attention.

One person replied with a comment that the consumer should be able to quickly find everything they need to know when they get to the website. This includes contact information, pricing, how to order, shipping options and more. The person also commented that the consumer should be able to quickly recognize what makes this company different from others, such as its history, experience, corporate culture or something else that sets it apart from the competition.

Another person explained that pillars continue to work well for them. They stated that the pillar should cover every possible angle of the product or the service. For example, myths, best practices, ethics, why it matters and what it means. This person suggested that being comprehensive with case studies and data is a good way to reinforce the point of the information that is being shared.

The same person went on to say that interactive content is the ideal solution, and the original poster should work to ensure that their site offers this to the visitor. With interactive content, the site owner can see what visitors are learning and doing on the site. That information can be used to build additional content or enhance the site in a way that yields more results.

Finally, another person wrote and suggested that it is not what is said on the site, but how it is said. The way that a message is delivered is of equal importance to the message itself. If the message is not getting across to visitors, it could be that a new method would work better. For more information click here https://www.reddit.com/r/SEO/comments/cr6zim/questionaboutpillar_articles/.