The Importance of Using H1 Headers for On-Page SEO

A website developer who builds eCommerce sites for a living recently came across a site that did not use any h1 headers. The site had plenty of h2 headers on its sales and information pages. The developer wondered what the reasoning for this would be and if any other eCommerce developers had ever seen this type of a thing or made one like it.

One person wrote back reminding the community that the Google web crawlers pay extra attention to the words that are in an h1 heading. The SEO that is in the h1 header could make a big difference to the site's SERP, so web developers should use that heading wisely and make sure that the keywords or phrase they put into it will be accurate and useful for ranking the site. Another person replied that using an optimized h1 header and a different page title that also makes use of well-researched SEO could be a big boost to the site's ranking on Google and other search engines.

Separately, a person replied to the original poster and wondered about what type of page on a site is in question. If there is only one product on the site, then an h1 header is a good choice. If there will be multiple products listed on a single page, it may be better to use an h2 header for each of them. There could also be an h1 header, such as a category name. For example, an h1 header could read "Worsted Yarn." The page could then have five h2 headers with titles such as "Superwash Wool" or "Felting Wool." Those h2 headers could take the visitor to the product page for all of the superwash worsted weight wool or all of the worsted weight felting wool.

Another person reminded everyone that the search engine algorithms prioritize the different headers in a specific way. H1 headers get the highest priority, followed by h2 and h3 headers. When there is more than one h2 header on a page, they will be ranked equally by the search engine's algorithm for SERP results. For more information click here https://www.reddit.com/r/SEO/comments/bspckn/ecommerceproductnamesash2tagno_h1/.