Tell Clients How SEO Works Before Doing the SEO Project

If you're an SEO professional, you know it can take up to six months for an SEO campaign to show results. Unfortunately. clients who hire an SEO agency usually don't understand much about SEO. They are putting out good money and don't see measurable results in the first month and they get antsy.

SEO results vary widely depending on the client's website, their industry, whether anyone has done any SEO before and the competition. It will take less time to perform technical SEO on a three-page website than it does on a 100 page website. It takes a long time to disavow low quality links. Content for a biomedical engineering site is more complicated than writing about making money online. Never give a client an estimate of when they will see results until you perform an SEO audit and know what you're getting into.

Show clients the content you're creating and where it is posted online. They are usually impressed by guest posts, infographics and explainer videos. These are far more interesting to the average person than meta tags and alt descriptions for images.

SEO is a long-term strategy. Explain to clients you're concentrating on getting them ranking well for long-tail keywords which will bring in qualified traffic. Ranking high for generic keywords is usually the client's goal, but you have to explain you're after visitors who are ready to buy.

Explain how pay-per-click marketing and other digital marketing tactics will help clients see immediate traffic if they need income now. As SEO starts bring in more traffic, they can cut down on their marketing.

Supply clients with at least a bi-weekly report of everything you've done and go over it with them. Explain Google Analytics to them and let them track their visitors, where they are coming from and what keyword phrase brought them to the site. This gives clients a way to feel like they are included. For more information click here https://www.reddit.com/r/SEO/comments/clxwva/howdoyouprovidevalueforclientswithan_seo/.