Successful SEO Requires the Use of Several Different Tools

SEO is touted as a clear pathway to success when it comes to search engine results pages and rankings. Site managers and marketers are always warned against keyword stuffing, poor or nonsensical content and other no-nos. However, it can be rather difficult to find a site that has all of those wrong things on it and a newer, updated version of the site that has had a total overhaul to fix the problems. One SEO marketer wanted to see some examples and queried the community in order to find some resources. This marketer is comfortable with using interne archives or the "way-back machine" in order to view the old sites. One person replied with a suggestion to look for an SEO case study. The original poster wondered if these would actually be real examples, or if they would just be marketing ploys from SEO providers trying to peddle their wares. The person replied back with a statement to the effect of the fact that there are many legitimate examples, and they can be located with tools that analyze page SEO. One such tool is SEM rush. It would be on the hands of the original poster to take the time to do this. Another person wondered what the original poster meant by an "SEO overhaul." They wondered if it meant keywords and phrases that were recently researched, changes in back links, the use of SEO in page URLs and headers or something else. The idea of an SEO overhaul could apply to a lot of different things. Finally, one SEO manager explained that their company, which is in the travel agency, totally redid their website two years ago. This is a site with a lot of content, and all of it has been updated for the Google crawlers. Of the more than 185,000 unique pages with useful content on the site, more than 150,000 of them have been ranked by Google. This means that the pages all have different properties, information or attributes that the crawlers have ranked. More than 80 percent of the site's traffic is from organic searches. For more information click here https://www.reddit.com/r/SEO/comments/b70zxv/beforeandafterwebsiteseo/.