Some Fine Points Regarding Duplicate Text On Your Website

There are a multitude of SEO-related reasons why a website should avoid having entire paragraphs of its text content duplicated across several of its pages. SEO in and of itself is a critically important factor for a website's author to keep in mind because it is the aspect of the website's state of being that Google's indexing procedures look at when ranking both websites and individual web pages for various SERPs. Conceptually, SEO aims to get a website to be considered by Google as one of the more prominent authorities on its particular subject matter. A less experienced author might therefore believe that their website will be seen as a greater authority if several of its landing pages include identical paragraphs of text.

However, Google's algorithms are oriented toward regarding individual pages as separate focal points of a given website's subject matter and tend to only allow a website to occupy one snippet among the top ten results for a given SERP. When a website presents the exact same text on more than one of its pages, Google will assume that both of the pages are vying for the same snippet and will consider them to be in competition with each other. This naturally results in neither page coming across as uniformly significant for the snippet the way a stand-alone page would, so both pages would appear much lower in the SERP's listing.

This obviously results in a severely obstructed flow of incoming traffic because far fewer potential customers will be aware of either web page on account of neither one being prominently displayed within the first page of a SERP listing. Even if multiple similar pages on the same website are displayed together on the top of the listing, the traffic would effectively split between the two; this would muddy potential SEO data that is normally used to determine whether a site's ongoing SEO campaign is being as successful as what it is capable of. Backlinks would also lose some of their SEO value because external websites would individually have to choose only one of them to link to. For more information click here https://www.reddit.com/r/SEO/comments/brxywr/canicopymyownwebsitedcontent/.