Some facts about .com web addresses vs. novelty TLDs

Choosing the right domain name for your e-commerce website is very important. A domain can affect SEO and ultimately impact the ability of customers to locate you online. Dot coms, or .com domains have always been preferred, but new and unique TLDs have added a new dimension to e-commerce websites.

Dot Coms vs. Novelty TLDs

A .com address was the preference of almost every website owner until recent years. The problem with a .com address can be attributed to the growth of the Internet. Finding a .com that represents your e-commerce website might not be possible. For example, if you sell tulips the chance of obtaining tulip.com or tulip.net is almost nil. Every so often premium domains will come up for sale, but when they do the price can be thousands of dollars.

To accommodate the increase in domain registrations, new TLDs have been created. TLD stands for top level domain, and it refers to the portion of the domain name that follows the dot. Many novelty TLDs have emerged. These include .ninja, .coffee, and .dog. You could probably find one of these domains for your e-commerce website easier than finding a .com.

Do Domain Names affect Your Google Ranking?

The answer to this question is both yes and no. Google has almost always preferred a .com address, but the reason behind that is misleading. It often isn't that the domain name matters. Its age does. A website with a .com address is generally more aged than others, and aged domains signal longevity and authority to Google.

Let's say that you have an e-commerce site that sells retractable leashes for dogs. If retractableleashes.com exists it will probably rank higher than retractableleashes.dog simply because the .dog TLD is new. It can be very difficult to surmount a .com domain that has a good reputation over many years. Of course, if the .com is not being updated outranking it will be easier.

Some e-commerce website owners are choosing to get a .com address in addition to a novelty TLD. This can help to prevent surfers from typing in www.yourbusiness.com by mistake and being taken to a competitor.For more information click here https://www.reddit.com/r/SEO/comments/87umpo/ecommercefordogstuffisitbettercomor_dog/.