Small Business Owner Wants to Do Their Own SEO Services

A small business owner who has relied on pay per click ads is wondering about how organic SEO works. The person sees website SEO as a sort of finite investment compared to the ongoing pay per click ads. The business owner does know that SEO may need to be updated, but they do not understand how ranking works. They wanted to know if SEO can be done once and forgotten, or if a business would have to maintain an ongoing contract with an SEO provider in order to maintain the rank.

One person wrote back and compared the process to running up on a down escalator. It takes a lot of effort to stay at the top, and a person who stops trying will slowly make their way to the bottom. A lot of SEO providers and business owners agreed with this assessment.

Another person wrote back and said that neither extreme is completely true. They said that SEO is neither a once and done nor a constant process. The person added that the updating of SEO would depend on several aspects that are unique to the site, such as the type of content, how frequently new content is posted and how many direct competitors there are to the site.

A different person wrote back and said that the small business owner's assumption of where you rank once is where you stay is completely false. It might hold true for a short time, but Google regularly changes its ranking algorithms. Every couple of months, it does this. A lot of businesses see a big rank change after an algorithm update. A new competitor could show up at any time and outrank the site.

Someone else said that the priorities of the Google algorithm have changed quite a bit in the past 12 months, and this plays a huge role in ranking. To answer the small business owner's question of whether or not a rank stays the same once it happens, the answer is "no." Page load speed is one example of a new priority for the Google ranking algorithm's settings. For more information click here https://www.reddit.com/r/SEO/comments/d8p3cu/questionaboutseo_strategy/.