SEO pros sure do have to touch up writers' work a lot
For a given website, content is the most significant factor that determines the likelihood that Google's spiders and ranking algorithms will place the website on a usefully high position in various SERPs. The content has to contain proper formatting, appropriately filled alt tags, and a selection of tactically incorporated keywords so that Google's crawlers will index them and see that they are worth making more prominent on SERPs than competing websites. This, in turn, rewards the website with an increased flow of web traffic that will see more potential customers going to the site's business pages and making use of their services. Increasing the conversion rate of visitors in this manner is the ultimate goal of any website that exists to serve a company's financial needs.
SEO workers would therefore be in an unenviable position if they must manage to increase conversion rates for websites that have inexperienced and unmotivated writers supplying their content. SEO specialists in this scenario may have to expect to rewrite the content because of how important it is for the SEO prospects of the site that the web copy is engaging to consumers, properly proofread, and offers potential material that would distinguish the site from established competitors in the site's industry.
If hiring a better content writer is somehow beyond a fledgling business' budget and the SEO worker cannot be expected to substitute fully for the writer's role, then the SEO worker can try to make the best of the situation by at least making the changes necessary to make the content directly relevant to the site's most anticipated customers. To an extent, the right customers' willingness to receive a particular service can be relied upon to overtake some of the likely misgivings they may have with how a website's content is unappealing to read on the surface. Meanwhile, the SEO worker can technically implement subtle on-site mechanics that unobtrusively compel visitors to share their email addresses with the site. If emails are successfully captured this way, potential customers can continuously be marketed to even after they finish looking at the site initially. For more information click here https://www.reddit.com/r/SEO/comments/brli4a/increasingconversionratedespitebad_content/.