SEO Professionals Able to Show Productivity Through Reporting

SEO clients who hire someone because they don't understand SEO still deserve reports, even if they are only interested in their position in the search results. Reporting allows SEO professionals to show exactly what they have done to earn the client's money. Ranking better in the SERPs takes time; something people who don't know about SEO don't understand. Ranking on the first page of Google is never guaranteed, which is why SEO professionals need to show they have completed the work specified in the contract.

When reporting keyword research, it helps to add reasons why you are concentrating on certain keywords and keyword phrases. You can explain buying intent keywords; clients will understand this. You should also explain why going after certain highly competitive keywords is not practical if the client has a brand new website. Clients may prefer you use graphs and other visual aids to explain your work. Their time is valuable; they will appreciate the extra effort on your part.

Clients will care about their rank more than anything. It's imperative to explain it can take up to six months to see results since SEO is a long-term investment. Unfortunately, there are still SEO firms which guarantee the client's site on the first page of the search results. You have to explain to the client that this isn't always good; ranking for an obscure keyword no one searches for isn't helpful.

If you find a previous SEO used black hat tactics to rank the client's site higher temporarily, you'll have to explain the extra work you must do, such as disavowing bad backlinks.

Finally, always explain SEO's value over paid ads. PPC marketing is a good way to get traffic until an SEO begins to drive more traffic. Sell the client on this too; your boss will be happy. For more information click here https://www.reddit.com/r/SEO/comments/btfem2/howdoyoupresentseokeywordresearch_reports/.