SEO Auditing Tools Are a Big Help to Site Managers

Automated website audits have their uses, especially if a human reviews the audit before presenting the findings to you. If you're a publisher, don't base any decisions, especially purchasing an SEO package, until you understand why your website doesn't comply with Google's best practices.

Benefits of an SEO Firm Using an Automated Audit It's easy to find broken links on a large website Checks for duplicate content Checks for missing title tags Find grammar and spelling errors Checks page load speed

Looking for broken links and spelling and grammar mistakes using automated SEO software since these tasks are very time consuming. Automation cannot do everything though. There's no SEO audit tool which can tell you your website has too many ads above the fold or poor content quality. While good for pointing out technical errors, SEO auditing software isn't good at determining whether visitors will have a good experience on your website. These type of issues require a human to review them.

Naturally, SEO firms offering free website audits use a tool to uncover issues, although a few may also have someone manually review your website. A thorough audit can take an hour or more even for a small website so it just isn't practical for them.

If you want to run your own SEO audit, use Google Webmaster; it covers the important information. The free version of Screaming Frog's SEO Spider also provides a wealth of information.

An SEO audit cannot fix issues, you have to do this yourself. If you don't understand how to fix the major issues or you simply don't have the time, hire an SEO firm to do it for you. If an audit shows nothing wrong with your website but you still rank poorly, then find an SEO firm which does manual audits. For more information click here https://www.reddit.com/r/SEO/comments/bwaxtj/seoauditchecklist140factors/.