Seeding of a FAQ Is a Best Practice on Google

One marketer recently wondered if business owners or managers should be the ones to ask the questions that are in the questions and answers section on Google. The person wanted to know if owners could write their own FAQs type of thing. The person also wanted to know if Google would frown upon this practice. Google uses this questions and answers section as a part of its ranking system. This practice is called seeding. It is widely used, and Google accepts it. Many business owners do this in order to put out some enticing and basic information about their company. The practice of seeding is a "best practice" in the SEO industry. Not only is it allowed by Google, but it is basically expected for you to do this. One person noted that replying to the questions and answers using search engine optimization keywords could help with the page's SERP. This person responded that a FAQs section should behave in the same type of way, so a site owner or an SEO marketer would yield the same benefit by establishing either a question and answers section or a FAQs section on the Google business listing. Another person suggested that the owner or SEO marketer make sure that the questions would be relevant to the consumer. Before you set up your questions and answers or FAQs section, you will need to research the right keywords and phrases in order to effectively seed your questions. You can do this the same way that you research which keywords and phrases to use elsewhere on your site. Make sure not to keyword stuff the questions and answers section. These sections are brief, so keyword stuffing would be obvious to the consumer. Another person reminded the SEO marketer who posted the question to use bullets in their questions and answers section. The person should also make use of h3 and h4 headers in the sections. These h3 and h4 codes tell Google that the text contained in the headers is important and should be given priority. Be sure to use your researched keywords in them. For more information click here https://www.reddit.com/r/SEO/comments/b770u3/shouldbusinessbeaskingthemselvesandthen/.