Restore Your Website's Vitality with Fresh Google Guidelines

In 2018, search engines will reward websites that provide a great user experience. If they cannot do this, they will lose their market share and much of their advertising money as well. Since Google makes the vast majority of its profits from advertising revenue, a good UX is and evergreen SEO strategy.

Site Speed

There are so many tools to increase site speed that there is no reason for any website to take longer than three seconds to load. Before you say that you have an image intensive, very large website; Amazon can load in three seconds, therefore, there no reason your website can't load quickly.

Responsiveness

You may consider your website responsive, but if it does not render clearly on smart watches, game consoles and smart televisions, it is not 2018 responsive. Do not depend on your website designer's guarantee that your site is responsive, test it on various screen sizes and browsers with free tools available online.

Content Auditing

Removing outdated content and replacing it with new, fresh content will be hot in 2018, since content quality is Google's focus. People will realize that having 100 pages on content is not important if the content is outdated.

Video

Embed must-watch videos on your site to keep visitors engaged and on your site longer. Additionally, use YouTube as a search engine to drive traffic to your site. Since everyone is jumping on the video bandwagon, you need professional quality videos to compete. Explainer videos will also get you traffic, depending on your niche.

Voice

Optimizing for voice search, especially Google Assistant and Google Home, is the top trend for 2018. Providing accurate, concise information will earn a website featured snippet status, which is how Google Home provides the answer, citing its source. Format content in a question and answer format using natural language to make it easier for Google to find the content for a snippet.