Quality Content Is More Important Than Lots of Back Links

Content is still king, but backlinks count, to some extent. The good news is a few quality backlinks count as much as one hundred mediocre ones. It is so easy, and so inexpensive, to buy links that Google cares more about quality than quality now.  Anyone can buy 300 backlinks but quality sites don’t sell links.

Backlinks are still important because if there is a choice between two equally relevant websites, Google will rank the one with more quality backlinks above the other one. People have tried experiments with quality content and few links and thin content and many links, but no one really knows how much weight Google gives to backlinks.

We do know that backlinks are less important as Google adds more ranking factors to the mix. Site load speeds and responsiveness are important now, but they were not an issue a few years ago. The increased emphasis on the user experience has made backlinks less important.

Backlinks were once a sign of popularity, however, these days hundreds of backlinks from foreign and unrelated sites looks suspicious. People do still buy links but they are more discrete and don't brag about it. Today, people buy guest post placements or privately buy links from bloggers by emailing the blogger or meeting up with them on SEO forums. Others run private blog networks and hope Google never catches them.

The best thing to do is just create informative, engaging content in a variety of formats. People will naturally link to a helpful how-to article with illustrations or a funny video, even if it is a commercial. If you put your resources into content creation instead of link building, you will move up in the SERPs. The opposite is not true; you cannot buy links and expect link-worthy content to magically appear on your blog. For more information click here https://www.reddit.com/r/SEO/comments/bi69aq/linkbuildingisshit/.