Off-site SEO Should Not Cause a Designer to Make Changes

Performing SEO of the level of quality necessary to move one's website up through the most competitive spots of relevant keywords on search engines cannot realistically be done with whatever is available to corporations with a small budget to spare. For keywords that are not particularly niche, the top positions in SERPs are fiercely competed over by companies with large war chests that afford them the means to conduct thorough and continuously maintained SEO campaigns that cover all bases and keep up with Google's updated algorithms. The various steps that can be considered "baseline" are generally sufficient to place smaller websites at or near the front pages of SERPs generated for fairly obscure terms.

Standard on-site SEO concerns include giving descriptive text entries for image elements' alt text tags so that Google can determine on a more mechanical basis what the image is supposed to be about. The meta tags occupying the headers of each web page's source code serves a similar function and helps Google categorize the page for the proper audiences. The website must not feature content that occupies such a large file size that it takes the audience some time to load it within their browsers even on solid connection speeds.

Meanwhile, off-site SEO primarily pertains to convincing other websites that it is worth it for them to discuss one's website and provide backlinks to it, which Google considers a particularly significant determinant of the site's worthiness for a higher ranking. This puts the site owner's social skills to the test because there are various methods of social outreach that are all but mandatory if the site is expected to get a healthy array of backlinks only through white-hat methods. One should ask other websites' owners if writing a guest blog post is allowed, and the website should have active profiles on all social media outlets. It should be noted that any backlinks posted on these platforms will have the "nofollow" attribute by default, so any marketing performed through them will purely be incentivized by the promise of direct increases to the site's incoming traffic. For more information click here https://www.reddit.com/r/SEO/comments/e0cmj8/whataresomecheapbutlegitwaystoincrease_seo/.