Measuring the Strength of Long Tail Keywords

Keywords made up of longer phrases involving multiple words serve a different purpose from keywords that are two words long at most. While the latter type of keyword is core to the broad scope of what Search Engine Optimization tries to accomplish, "long tail keywords" are included in the copy of a product website so that internet browsers in search of that specific product can be pointed precisely to that website. While Google Keyword Planner -- an online utility that can be used to work out viable keywords based on their traffic -- can be used to determine which long tail keywords to pursue, the volume of search traffic drawn by those particular keywords does not indicate the truth anywhere near as reliably. This is because longer keywords represent concepts and ideas that can almost always be expressed with many different word combinations. As such, using a keyword utility to measure a long tail keyword's viability will often show significantly less traffic for the keyword than what is actually being directed toward the concept behind it. A good way to compensate for this obstacle is to go onto AnswerThePublic.com. On both the Google search engine and the Google search bar included in various web browser programs, typing a phrase will cause Google to "predict" the possible words that will form the remainder of what the user is typing. This suggestion feature is made possible by Google maintaining and drawing from a database of related terms that users have input over time. AnswerThePublic.com essentially provides this database to keyword-searching users so that users can input a keyword and easily identify all of the topic variations technically input by web searchers who were looking for the keyword's subject. Once all of the relevant variations of a long tail keyword have been collected from AnswerThePublic.com, determining the actual traffic of that keyword should merely be a matter of running every variation of it through Google Keyword Planner and adding up each variation's listed monthly traffic into a total sum that can then be compared to the traffic of shorter and self-contained keywords. For more information click here https://www.reddit.com/r/SEO/comments/8nh8xs/whatsthebestwaytofindlongtail_keywords/.