Many Queried Terms Result in Fewer than Ten SERP Snippets.

On many occasions, a SERP generated for a term queried within Google's search service will display fewer than the traditional ten snippets linking to relevant websites and showing their respective meta descriptions. In the places of some of the snippets will be unique functions such as Twitter excerpts, self-contained sections arranging links to content that answer related questions that tend to be asked by Google users who search for a given topic, and collections of thumbnails pointing to video content such as what is posted on YouTube. In general, a snippet substitute that compiles a selection of video links will not appear on the SERP if there are few actual videos present on YouTube that contain the same title as the search query.

Anyone who runs a website and hopes to promote it and their company's brand through video content on a YouTube account would understandably hope that the SERPs generated for the industry their company deals in support video thumbnails so that their own videos may plausibly appear among the thumbnails' contents. However, it is essentially up to fate and out of the webmaster's hands whether a given term warrants a video thumbnail section in an equivalent SERP in the eyes of Google's algorithms. The only likely guarantee that a SERP will have this feature is if the term being queried literally includes words like "video" or names like "YouTube."

Google's famously undisclosed algorithms can be estimated by web designers to an extent when deciding on keywords that would likely put their sites on SERPs that will have video thumbnails. Logically, they will appear on SERPs for a term in which a large proportion of the indexed content is video content to begin with. The algorithms will be especially likely to include the thumbnails if users regularly follow up their searches for basic terms with searches for longer versions of those terms that include words like "footage." Even so, the algorithms do not necessarily need those expanded queries to be searched specifically by users who have already searched for the more basic versions of those queries. For more information click here https://www.reddit.com/r/SEO/comments/besr77/howdoesyoutubevideosappearongoogle_search/.