Location, Location, Location: It Matters Which Keywords Go Where

It is not always clear whether some segments of a website are scrutinized more closely by search engines' indexing algorithms than others. Generally, a website always strives to strategically incorporate keywords into all of its content so that all of its pages can contribute to the website's SEO and increase the likelihood that the site will rank high in search engine results pages. However, it seems unlikely that every page made for a regularly updated website will receive similar amounts of total page views as each other. Generally, the majority of the traffic that a website elicits will be focused squarely on its main page and whichever pages or blog posts are the most recent content added to the site. Regardless of how comparatively important it may or may not be for keywords ordinarily found on a website's main page to be carefully incorporated into its supplementary pages, what is clear is that the main page should always have the best keyword-filled content by default. Since the main page of the website is obviously the first page its visitors would come across by default, it is worth assuming that the website will serve its readers' needs the best if its main page is using generalized language. Language that uses more specific terminology tends to be featured in the content of the pages that are about more specific concepts or items, so it stands to reason that keywords using specific terms are generally more at home in those pages. For web owners who believe that a website's supplementary pages are about as relevant to a website's overall SEO as its main page, the online SEO tool provided by Moz allows them to grade the strength of each factor separately. While the overall website will have a "Domain Authority" ranking displayed for it by Moz, each individual page can have its own "Page Authority" ranking displayed as well. This tool can make the web owner sure that each individual page on his or her website carries its own keyword-based "identity" that search engines can respond to. For more information click here https://www.reddit.com/r/SEO/comments/8wrhtm/wouldyoutrytorankakeywordwithyour_homepage/.