Lackluster Content Hurts A Website's SEO Performance, So Don't Make These Mistakes

You probably already know that your content is one of the top ranking factors for SEO. In response, you and your team have probably busily cranked out plenty of well-optimized web pages to attract search engine traffic for vital keywords and phrases. However, if you’re not watching your analytics, too much content may hurt you. A magical lesson A Disney marketing executive reported a thought-provoking incident that teaches a valuable lesson for any business with a website. He and his team went through their analytics data and used it to identify pages that were getting little or no traction from Google. Afterward, they deleted those pages. As a result of this initiative, the team deleted hundreds of pages of content without even bothering to create redirects for them. The action caused few, if any, 404 errors while dramatically increasing overall search engine rank for their domain and remaining web pages. Another company decided to try the same thing. They spend four weeks deleting pages from their site that were getting either no hits or just a few. Although they redirected a few pages, the vast majority were simply removed. This company reported a similar experience. They received very few 404 errors and saw dramatic gains in search engine performance. Although anecdotal, these stories tell a powerful lesson. Make content meaningful Publishing content just because you think it’s the “right thing to do” can dilute the SEO value of your website. Google can readily detect low-quality content and outright attempts to game keywords. Instead, make sure that every page you publish adds value to your visitors by solving real-world problems or providing other unique information that visitors need. By insisting that your site contains only material that educates, informs and entertains, you set the stage for SERP ranking and steady streams of relevant search engine traffic. For more information click here https://www.reddit.com/r/SEO/comments/8hqf8x/deletinghundredsofpagesofcontentfrom_our/.