Knowledge Graph Card Puts You Higher in Search Results

Google's Knowledge Graph Card, which is located to the left of the search results, provides factual information for searchers. When a person searches for a person, their biography and images are returned to make the search engine as useful as possible. Cards normally show for people, music, movies, recipes and more. While the Knowledge Graph Card draws many results from Wikipedia and other well-known, factually accurate websites, you may have a chance of getting your websites data shown. Google understands structured data, so you have to use Schema markup, preferably JSON+LD, then use Google’s Structured Data Testing Tool to make sure it is correct. To be a part of the Knowledge Graph, not just the Card, you need the have the most useful content Google can find. Google does not list specific criteria for inclusion in the Knowledge Graph Card, it obviously favors Wikipedia. Your own content should be as comprehensive. Use citations and links to help establish your content's trustworthiness. If you have a brand, having a Wikipedia page is essential because Google will probably return the Wikipedia page about your brand. The Knowledge Graph Card is a highly desired position on page one of the search results, but it may not be as desirable as many people believe. People searching for an answer to a query receive immediate answers without clicking on a link. Say you have an incredibly useful website and Wikipedia has used the facts you've compiled. You can't claim ownership of facts unless someone copies your words verbatim. Wikipedia will link to your site and then Wikipedia shows up in the Knowledge Graph Card. To find your website, a person would have to click on the Wikipedia link and then go down to the citation and click on the no-follow link to your website. Sometimes, it's a no-win situation. Make sure you have a chance to get your website shown in the Knowledge Graph Card before giving up on your SEO efforts and focusing on Schema markup. For more information click here https://www.reddit.com/r/SEO/comments/ah9lie/istherightpanelpersonblockalwayslinkedto/.