Know When to Use a No Follow Attribute in Links

When you need to work with the competitor of a site or company that you used to work for, it is important to take some extra precautions so that you do not help their SERP. One way to do this is to make links have a 'no follow' attribute. If any of your pages mention the name of a competitor because you need to compare and contrast your products or services with those of another company, you do not want those mentions to help the competitor. Removing the link authority and relevance lessens the risk of helping the competing site with a better SERP on Google or Bing. When doing this, you still have to be careful to not have a negative impact on your own site's ranking. To begin with, remove any active links to competing sites or products. If you send people from your site to that of a competitor, it tells the search engines that you think people should go there to get the product or the service. This does not help your SERP. Chances are good that the competing site does not link to your site, so you are unlikely to get any benefits out of linking to a competitor. It is also important for you to control the conversation. Put the most important information on your page. Remove any links or information that could have a negative effect on the user experience. You do not want to rank for their brand term. You can still mention competitors, but it is a good idea to use negative descriptors or keywords around their brand terminology so as to not pull a good rank for them. A 'no follow' attribute will not pull down your ranking. It tells the search engine that you do not endorse it and you do not pass your rank to them. The link is only there if the viewer wants to click on it. Simply put, it is a service to your users. When people find your site useful, they are more likely to trust you as a source for their consumer needs. For more information click here https://www.reddit.com/r/SEO/comments/9vgq0z/irankforacompetitorsbrandtermshouldi_make/.