It's crucial to know what components cater to an audience

Most SEO businesses are starting to release that mass producing articles won't just cut it anymore. Content on the internet is getting saturated for just about every niche and Google continues to tighten their rules. Ranking in the top 10 of a keyword will now require a certain degree of ingenuity rather than just shotgunning it.

Infographics Shouldn't Be Skipped

Spinning endless, lengthy articles will only do so much to score points on Google. Producing useful infographics that will make it onto high authority website is key to getting quality traffic and links. Nowadays, people with shorter attention spans will want to follow graphical displays of information than a link to a wall of text.

Diversifying your content strategy with infographics should lead to some high-quality backlinks, references and it is a potential source of traffic. A lot of effort should be put into your infographics and it should be highly related to the keywords that you are targeting.

The downside of infographics is the limited contact it has with certain keywords and its context. For this reason, it is best to diversify the types of backlink methods instead of spamming the same

Focus on On-site Content

Offsite articles do have its place, but it is getting stale and saturated. Instead, one should focus on providing high-quality, thorough content that ranks well for certain keywords. For off-site content, it would be better to focus on multi-media, infographics, videos or even photos.

As to obtaining high authority references, the best way, in the long run, is to focus on your brand's image. You must build your social media following, maintain relationships and collaborate with others within your niche. Eventually, your brand will grow and get the attention of the bigger fish within your industry.

Of course, articles should not be left out in your arsenal. Your articles should be of the best quality so that it does not affect one's branding and it should be able to generate organic traffic as well. If you provide sub-par content for a client, even if it is for only SEO purposes, then you probably won't have a repeat customer.