Introducing SEO: The Basics of Getting High Rankings for Your Website.

SEO is a much more involved field of study in today's Internet than it was during the Internet's formative years when the owner of a given website could expect high rankings in SERPs just because its pages had many external links pointing to them. Google and other search engines are fixated on an expansive set of rules that websites must adhere to in order to hope for the best, and websites that intend to reach a baseline amount of success intensely compete with each other in the limited arena of space those rules allow for. Websites therefore need to successfully anticipate why visitors would want to go to them over their competitors and present the content that those visitors would want to see. The content needs to include keywords that help define it as distinct from the content on similar websites, and the keywords need to be relevant topics for the website's intended audience while also being keywords that have not already been taken by many other competitors. Search engines award higher rankings to websites with better technical performance, so any media files accompanying the content of a website should be compressed so that viewers' web browsers do not take as long to load the pages. The content itself should not be overly terse because search engines are inclined to see it as lacking in potential authority in that case, so the descriptive text should span over a thousand words. The website should include a user interface that supports browsers on both desktop computers and mobile devices without bogging down performance in either case. Search engines are also inclined to penalize the rankings of web pages that do not have every requisite piece of technical syntax accounted for. Title tags, meta tags, header tags, and alt tags for images should all be optimized with the website's guiding keywords in mind, but keywords should be strategically excluded when the tags need to describe the associated content more directly. This optimization helps search engines' crawler programs better interpret the website's purpose while indexing its pages, and so does incorporating schema markup. For more information click here https://www.reddit.com/r/SEO/comments/9txxby/icreatedalistof31thingsiwishiwould_have/.