How to Properly Make use of Information From Google Analytics

by 10 Best SEO

Google Analytics provides a wealth of information. It's up to you to draw actionable insights from the data to help your site perform better. Here are a few tips to help you get the most out of the information.

  1. Combine Content Assets

If you have an older website, you probably have a few related pages with only a few links pointing to each page. Combine the content on a brand new page and redirect old pages to your new one.

  1. Add Transcripts

Look through old content for infographics and videos with links, but with no text for Google to read. Transcribe the videos and add keyword-rich text for the infographics to get the pages ranked better in the search results.

  1. Add Images

Find pages with a high bounce rate relevant to your keywords. Review the pages to see why people are leaving. If the pages have thin text and you can't add more without adding fluff, try adding images to engage visitors and keep them on the page longer. Google sees a high bounce rate as proof the page isn't relative or it isn't engaging and they will rank the page lower.

  1. Audience Demographics

When you review your demographics, pay attention to the average age of your users. Does your content speak their language? One way to tell is to find some friends and acquaintances and talk to them about your product or service. Pay careful attention to the way they speak and try to use the same language in your content without sounding unprofessional.

Look at your audience's interests as well. You're not necessarily looking to find if they're interested in your product or service, but what else interests them. For example, if your audience cares about protecting the environment, create a blog post about your company's green practices.

Google's Analytics has a great deal og information; it can be overwhelming. When you're looking for a new SEO tactic, try one of these ideas. For more information click here https://www.reddit.com/r/SEO/comments/d75z9v/howdoyouanalyzeseodatawhatisyour_process/.