How to Make Getting Inbound Links Work for Your Website

by 10 Best SEO

Inbound links from authority sites will increase your ranking in the SERPs, but emailing webmasters and asking for a link is often a waste of time. Most people go about it all wrong by sending a generic template in a mass email. Publishers of authority sites get these emails all the time and they go right in the trash. To get noticed, follow these steps:

  1. Find Authority Sites Related to Your Niche

You can also look for sites in a related niche since these won't be direct competitors. If a popular blog talks about designer bags, they may be willing to link to your designer shoe blog.

  1. Create a Personalized Email

Find the webmaster's name and address them directly. Use LinkedIn or a Google search to find the publisher's name.

  1. Compliment a Post or Article

Don't just say great information or something generic. Compliment a specific post, article or video and mention why you liked it. Be very specific.

  1. Find an Area Where Your Target Lacks Information

In the same email or a follow up email, ask if they can link to your site to provide value to their readers. Suggest a specific article or video you created with would benefit their readers.

If possible, create an original infographic, a short video or a blog post with an image that would add value to their readers. Ask if they would like to use it for a backlink.

  1. Showcase Your Own Site

No one wants to link to a poor quality website. While you need backlinks when starting out, cold outreach won't work unless you have an established site with high-quality content.

Guest blogging is another alternative, but it's time consuming. This is a quick link building tactic that you can use to improve your link building campaign. For more information click here https://www.reddit.com/r/SEO/comments/eknhui/howtogetauthoritybacklinkswithcold_email/.