How to Compete with Google's Search Engine by Using Specialization

Nearly everyone turns to Google to perform a search; they have nearly a 75 percent of the market worldwide. For mobile searches, Google has a whopping 90 percent market share. Bing, Yahoo and Baidu still stay in business, although their percent of the search market is small. While this may sound discouraging, other search engines besides Google, Bing, yahoo and Baidu get 128,427,264 users every day. That is a lot of people who are not using the top four search engines.

Building a search engine from scratch is an expensive undertaking. You will need a lot of processing power to crawl the web, process the data, rank the results and then return results to users quickly. There's open source software to get you started. There's also Google custom search which you can use. Of course, you're using Google's technology so you're not really creating anything new.

You can also buy scripts for search engines, such as Smart Search from SmarterScripts or Hyperseek, which can help you create your own niche search engine. You can put advertisements on your search engine to monetize it. Smart Search even lets you offer pay-per-click ads. Eurekster’s Swicki also lets you create a custom search engine and make money with it. It has numerous options to help your search portal stand out.

To make money with your search engine, you have to find out why some people are dissatisfied with Google. One of the main complaints you hear in forums is that Google shows outdated content and content which isn't relevant.

If you specialize in a niche, you don't have to compete with Google. Examples of niche search engines include Giphy, a GIF search engine and Can I Stream It, a video search engine. There are others as well, although there's still room for more niche search engines. For more information click here https://www.reddit.com/r/SEO/comments/dyl1vf/anythinggooglecantdoanysenseintryingto/.