How to Build a Following by Using "Nofollow" Backlinks

A critical part of optimizing your website for search engines like Google is getting other websites to voluntarily post links pointing back to your own. Search engines consider a website to be higher in "authority" if there are backlinks pointing to it from elsewhere across the web; this is because the existence of websites that consider a site valuable enough to display and provide a link to is an indicator that the website deserves to be shown in high-ranking positions on search engines' results pages. However, in many cases, a website will use an HTML element called "nofollow" to prevent search engines from regarding those websites higher on its account. Established websites with forums do the same thing so that user comments that include links to external sites do not count toward the SEO credit those sites earn; this is why a site owner cannot just post comments on other websites' blogs and manually insert backlinks. For a more forward-facing way to earn backlinks, you can contact smaller websites focusing on the industry your business deals in and make appearances on those websites' blogs as a guest writer. This should get the users involved with that other website's community to steadily warm up to your site as an individual entity. After you spend enough time building this relationship, the site owner may feature your site on their own in some way and endorse it by including a backlink without the "nofollow" element. While any of a website owner's attempts to insert backlink-filled comments on other websites' comment sections will not result in functional backlinks that will directly help that website's SEO, it can nonetheless be tactically used as part of the owner's efforts to endear himself or herself to another website's community. You can use "nofollow" backlinks to introduce your website as part of a constructive relationship-building process you would be conducting with an external community, and you can make specific efforts to avoid coming across as interested in cynically advertising your site for its own sake. For more information click here https://www.reddit.com/r/SEO/comments/8p99mc/backlink/.