Google's Recent BERT Update Makes SERP Ranking An Uphill Climb

Google regularly commits to concealed revisions of the algorithms and AI-driven processes it uses to refresh the metaphorical playing field that all websites trying to place as high in SERPs as possible partake in. Without these updates, the highly competitive SEO industry would slowly gravitate toward becoming a contest regarding how well its SERP-sorting rules can be gamed and how rigidly a given website can adhere to established exploits. Even if all possible exploits could hypothetically be weeded out from these algorithms, it is still important for Google to conceal the exact rules upheld by its systems because websites would adopt overly mechanical content creation procedures if they knew exactly what criteria to adhere to.

The fact the algorithms are persistently revised in private ensures that websites best serve their own interests by creating nothing but the best content based around the best keyword-driven niches. However, this can sometimes cause well-meaning websites to experience massive shifts in their SERP placements for fairly perplexing reasons. In recent months, Google has been rolling out an update called "BERT," which is described as purely intended to improve the quality of search results for the users who enter queries. Search queries originally were parsed mechanically so that longer words were by far the main driving components of queries used to fetch content from the Internet. However, they are now parsed more accurately and take grammatical components such as prepositions into account if the queries are complete sentences.

As an update that makes it more likely that the results pages brought up for Google users will be populated only with websites matching what those users have in mind, BERT logically should not have much impact on a given website's position. However, particular webmasters whose websites have plummeted in rankings since late October 2019 can only speculate about whether this is part of the continuing aftereffects of BERT's implementation. Likewise, this may have been caused by another fairly low-key update that had since been deployed. Affected webmasters should routinely discuss these trends as they happen in order to continue staying competitive within Google's concealed rule changes. For more information click here https://www.reddit.com/r/SEO/comments/dtwbk2/wasthereanalgoupdatethursdaytrafficdown50/.