Google Becomes Even More Stringent About Expert Authorship

Google's focus on site expertise, authoritativeness, trustworthiness are confusing some website publishers who are seeing their sites tank in the SERPs. Publishers complain that competitor's sites rank higher, even though the site has poor quality backlinks and thin content. The update has hit health related e-commerce and forum-based websites especially hard since these type of websites rarely have content from experts, even though they are not providing advice. Since untrue statements could harm a person reading a website on vaping, for example, Google looks for expert authorship. Expert authorship includes persons with credentials and awards in the subject area, which is often difficult to find in certain niches. Expect to see more health professionals selling their services as writers and editors. Most of the sites recently affected by Google's medic update and in the health and fitness sector. To create better E-A-T content, create an author's bio page. Everyone who contributes to a site regularly should be included. Include their education, speaking engagements, awards, books published and professional affiliations. Ask one time authors to create their own bio to place at the top of their article. The About Us page should talk about the site's publisher and his or her company. Refresh old content bringing your website down. Early articles may not meet E-A-T guidelines if they were created when the quantity of content was more important than quality. If you have backlinks pointing to the article and there is no way to fix it, redirect to a similar article. If there's no backlinks or internal links pointing to the article, delete only as a last resort. Finally, we careful of who you allow to submit guest posts. One poorly written blog post written by a person with no authority or expertise can drag your site down in the SERPs. For more information click here https://www.reddit.com/r/SEO/comments/ac7to5/ineedsomehelpaftermedicimjustconfused/.