Google Analytics' Newest SEO-Based Features to Help Regulate Website Traffic

One of the most important SEO-related features that Google Analytics provides to its users is the ability to chart the number of visitors to a website, how long their sessions on the site last, and which pages a given visitor proceeds to after opening up other particular pages. Using Google Analytics will always show the owner of a website that many of the distinct users visiting any given page on the site leave the website after opening it. This is reported as that page's "bounce rate," and most SEO-minded web owners mainly care about the bounce rate of the website's front page because that figure is often seen to represent the fraction of people who had been interested in the site's subject matter but immediately found the actual website to be insufficient for their particular needs. The ranking algorithms employed by Google to award websites high positions in its SERPs do not consider massive amounts of bounces by visitors who only stay on the websites briefly to either be helpful or harmful to those sites' ranking positions. This is because even visitors who only looked at the landing page of the website may have left because they did find a useful piece of information or content on it. While this is possibly the case for bounces that last for minutes, websites often have to contend with a fairly minor problem in which external websites operate bots that constantly open and exit the sites' front pages without spending any time in a given session whatsoever. Having this kind of bot-driven spam problem does not particularly harm the credibility of a website in the eyes of Google's ranking algorithms because those would only measure a site's popularity by its number of clearly human visitors anyway. Nonetheless, this worthless bloat can make reading Google Analytics' data reports a lot harder for web owners who need the tool to provide uncontaminated SEO-related information. Google Analytics offers a filtering feature that lets web owners disavow any traffic originating from particular sources, though web owners may find themselves having to block new bot-running sites constantly. For more information click here https://www.reddit.com/r/SEO/comments/98ddi6/bot_traffic/.