Google AdWords Presses Small Business

Google AdWords is most definitely the biggest name in the online advertising business but they may be ditching small customers for bigger corporate ones. In many cases, small businesses may feel underrepresented and bullied as a paying customer. It is especially true for those launching new websites with freshly registered domains. Many customers that develop a new website may be hit with malicious code warnings by AdWords. The customer is then met with an email with an order to remove any malicous links and scripts on the website. Of course, many websites are met with false positives but the support team at Google does not respond without an automated email. This leaves this new small business in ruins as they cannot launch their platform with search engine advertising. Using the same code, one may move their website to a new domain, server and CMS and randomly get approved. With this inconsistency and lack of support, paying customers may end up with a blacklisted domain from Google's platform. In the meantime, other advertising platforms have no problem manually reviewing a website and approving it to run their campaign. The encryption of one's website can be a factor when being flagged by Google. If you self sign a certificate, it may throw red flags in their algorithm while also giving users' web browsers and attack warning. Links that are wrapped in Javascript or CSS should also include HTTPS whenever it is applicable. Clearing out older or broken links will definitely be the first place to start without having to sacrifice anything. Understanding that plain HTTP poses a privacy risk, some external resources will simply not use SSL. This will lead to websites having to break elements of their site in order to please Google's security standards. The last thing that one can do is hire a professional auditing service that specializes in Google AdWords. If there is a small snippet of code or a paragraph that is unfairly triggering their security algorithm, they may be able to find it. If a professional cannot fix it, it is best to just move on. For more information click here https://www.reddit.com/r/SEO/comments/8srcy0/googleadwordsbullyingsmallbusiness_and/.