Google Acknowledges That It Has a Give and Take Relationhip

To most company owners who know that they need websites to attract potential customers online, it is easy to understand the importance of the services Google freely provides in facilitating a given company's prominence in the digital space. Most are also vaguely aware of how Google itself financially benefits from the system it has set up; Google generates a tiny financial earning every time someone conducts a search on its service. Google's mainstream popularity and financial stability is owed to how it constantly strives to generate SERPs filled only with snippets relevant to anything a given user searches for. Websites, meanwhile, need to strive for the top spots in relevant SERPs by devoting resources to SEO to solidify their positions as the most relevant websites for certain topics. By essentially adding themselves to Google's repertoire of relevant search result links in this fashion, they are helping Google help their own prospects. On the surface, Google acknowledges the give-and-take relationship it shares with websites and rewards the most directly relevant and high-quality sites by granting them more informational sections on the first pages of SERPs. For example, if a major grocery store chain like Safeway is searched for, the user will be presented a list of extra links pointing to specific sections of the main website and a feed of the company's Twitter profile. Furthermore, a fair amount of descriptive information and a collection of images will be arranged in an enclosed area to the right of the snippet list; this is known as Google's Knowledge Graph functionality. The idea is that relevant information about the website is displayed to potential customers and audience members whether or not they plan to click the link to the website to find out more. While this exposes the website's brand all the more effectively, some owners express concern that Google volunteering so much information can ironically stifle their websites' incoming traffic. In theory, if Google Knowledge Graph collates enough relevant information from a website's contents, a given user is less likely to bother following the link to the actual site to read redundant information. For more information click here https://www.reddit.com/r/SEO/comments/b5n2m0/seriouswhereistheorganictrafficheaded_with/.