Good SEO Will Work on Voice and Typed Keyword Searches

Clients of digital marketing agencies often find clients asking about voice marketing strategies and, for the most part, agencies will give the client what they want. Optimizing a website for voice searches, including searches from Google Home or an Amazon Echo is possible, but if clients want measurable results, they are out of luck.

There's a major difference between how people type in a search query and how they speak to digital assistants. Typed queries are shorter while voice queries tend to be longer and phrased as questions. Unfortunately, some of the most common reasons people use a voice assistant are to call someone, play a song or to check the time. People would immediately get the response they need without going to a referenced website.

People also use voice searches, usually on their smartphones, to find local businesses, so voice optimization will help clients as part of local SEO optimization. About 20 percent of mobile users have made at least one voice search and they are much more likely to look for a local business than smart speaker users. Reviews on a site may help when someone searches for the best Chinese restaurant in their area, but a site hoping to attract local foot traffic should already have reviews on it.

Good SEO is already optimized for voice searches on search engines. Google already understands intent so content that answers a searcher's question is likely to show up near the top of the SERPs regardless of the query being typed in or spoken. SEO for voice assistants is different since people expect to hear an answer immediately and requires no additional interaction. Using structured data will help get the answer pulled from a website if the site has the best-optimized result, however, this does not necessarily mean the person performing the search will visit the website. For more information click here https://www.reddit.com/r/SEO/comments/bvne87/thestateofvoicemarketingfroman_expert/.